A strong ability to think strategically and define vision

As Director of Global Digital Strategy, I established and directed the strategic short-term and long-term goals,
policies and procedures for digital solutions to accomplish the organization’s business objectives;
both internally and customer-facing. I led the development of strategic digital solutions for the company
and worked closely with leadership on innovative strategies to digitize the organization and develop
innovative digital products direct to consumers. I drove innovation in emerging areas of
digital technology across the organization.


Defining systems and opportunities to streamline can improve
the likelihood of reaching success within budgets and timelines

Regardless of the industry or an organization’s structure, without well-defined systems and
clear metrics its hard to know how well we’re doing, or where there is room for improvement.
I can bring order to chaos without stifling ingenuity or limiting creativity. In fact, when chore-like
duties are systematized, everyone can focus on creating a magnificent product.

Relationship builder

I find opportunities for common ground and have proven to
effectively translate across departments and backgrounds

“Andreea has provided strong leadership, innovation, and technical expertize to deliver our
global website and other digital solutions used throughout the business. She has managed complex
relationships, stakeholders and external vendor relationships to deliver multiple innovative digital solutions.
Andreea seeks to understand customer needs and then develops digital solutions that drives improved
business performance and customer satisfaction.”
– Mark Gladwell, Vice President, Global Operations at Alere.”


  • Creating and Managing teams
  • Strategic vision
  • Developing innovative solutions
  • Producing
  • Creative Development
  • Content Creation
  • Budgeting
  • Avid & FCP Editing
  • Screenwriting
  • Educational content
  • Digital Media
  • Web Strategy & SEO