Fractional CMO · San Diego, CA
Book a callAndreea
Borcea
20+ years leading marketing for billion-dollar enterprises and high-growth brands. Now I step into founder-led companies when growth stalls, and build the strategy, team and systems that get it moving.
20+
years
Fractional CMO ✦ Lifecycle ✦ Retention ✦ P&L ✦ Podcast host ✦ Author ✦ Founder
$10M
P&L owned as a global enterprise director
3X
Revenue growth for eCommerce food brands
5X
Customer lifetime value, at the high end
~50%
Less churn through lifecycle strategy
What I do
A CMO's job, without the full-time hire.
01
Fractional CMO leadership
I sit beside founders and CEOs to tie marketing to revenue, build forecasts, and present to boards and investors.
02
Lifecycle and retention
Email, SMS and segmentation that turn first orders into loyal customers and lift lifetime value.
03
Growth and performance
eCommerce, paid media, SEO and GEO, run to unit economics rather than vanity metrics.
04
Teams, agencies and systems
Hiring, vendor management, analytics and operating rhythms, so the work keeps running after I step back.
Proof
Less spend.
More revenue.
+142%
email revenue
-79.6%
acquisition cost
-42.8%
paid spend
50.6%
returning customers
A DTC eCommerce client, March period vs. August period. Attributed email revenue $32.7K to $79.1K. Blended CAC $180 to $37. Paid spend down while orders rose 30.5%. Returning customer rate up from 38.5%.
What I've built
Operator. Founder. Author.
Since 2019
Dia Creative
The fractional CMO firm I founded: a multi-client marketing organization and a team of 20+, embedded with brands from startups to established mid-market companies.
Visit Dia CreativeSold out in 6 days on Kickstarter
Dinner Table Debates
Conversation starters that turn dinner into a debate. A Kickstarter community cleared the first run in six days.
Play alongJust launched
How to Disagree Without Ruining Relationships
A guide to critical thinking, respectful debate and better conversations. A Dinner Table Debates book, now on Amazon.
Get the bookOn the mic
Podcasts, and a mic for your next episode.
Earlier: founder and co-host of FarStuff, the Internet of Things podcast, with 1M+ unique downloads and guests from GE, Cisco, Lockheed-Martin and O'Reilly.
Growth stalled?
Let's talk.
A 30-minute call is enough to tell whether a fractional CMO is the right move for your team.
Book a call